Saturday, January 22, 2011


file under: 70's cool

original j. peterson graphic t-shirt
year: mid-70's
tag: too faded to read 
material: 50/50 cotton-polyester made in u.s.a.
condition: good vintage
value: priceless
*note: not much in the way of providence for this amazing piece of americana from the 70's. somehow this tee has survived intact for close to 40 years. 
a glimpse back to a time when cruising in a customized van was the coolest thing around. great memories as a kid seeing these pieces of rolling art all over southern california. more at theselvedgeyard on the customized van craze of the 70's.

Wednesday, January 12, 2011

Olympia Beer

file under: cool as f*ck

original "california shirt shop" olympia beer 
year: 1975
tag: hi-cru by stedman 
material: 100% cotton made in u.s.a.
condition: excellent vintage
value: $100.00
*note: hard to believe, but there was a time back in the 70's when every kid owned at least one or two beer t-shirts. there wasn't the same stigma associated with alcohol as there is today. best of all 35 years later we're left with amazing vintage t-shirts like the one above. it was a magical window of time in the early to mid-70's when led zeppelin, smoking weed and attending big rock concerts ruled popular culture. if i had a time machine you'd know where to find me! 1st row, Led Zeppelin at the Santa Monica Civic with a beer in one hand and a joint in the other! Rock on.... 

california shirt shop was one of the most prolific producers of these detailed silk screened t-shirts reflecting images of popular culture back in the day.