Vintage 1970's Superior Beer Promo T-Shirt

file under: iconic 70's

super rare original 1970's Superior Beer promotional t-shirt
year: circa 1974-75
tag: too faded to read
material: 100% cotton
condition: excellent vintage
value: $300
notes: Another favorite from my collection. I grabbed it this year at the "Inspiration" show, an annual International Vintage Expo held in Long Beach, California. I'm always searching for items from this time period in the mid 70's when skateboarding was exploding, Gerry Lopez was the Pipe Master in Hawaii and Led Zeppelin ruled the world. A time when getting stoned and having long hair was the norm, especially in California. This Superior Beer t-shirt is such an awesome example of that era. The colors and graphics are just amazing. Hard to imagine there was actually a time when almost every kid I knew had a least one beer t-shirt and wearing it to school was no big deal and I'm talking elementary school. It was a different time that's for sure. Enjoy!

Dog Town Z-Boy

The mighty Zeppelin

Mr. Pipeline - Gerry Lopez

1973 Vintage Lite Beer Promo T-Shirt

file under: iconic

rare and original Lite Beer promotional t-shirt
year: 1973
tag: too faded to read
material: 50/50 cotton-polyester 
condition: distressed
value: $300
*note: there was a time back in the 70's when all major beer labels produced promotional t-shirts like this with the iconic flower motif. this piece dates back to the original launch of Lite Beer by Miller in 1973. Most likely handed out at bars for a very limited time. a rare t-shirt for sure.

popular Lite Beer TV ad screen capture

70's Coors Bikini Girl

file under: iconic

rare original Coors promotional t-shirt
year: circa 1975-77
tag: too faded to read
material: 100% cotton
condition: excellent vintage
value: $175
note: picked from a bundle a while back from my favorite dealer. have not seen another one like so far. i remember in the 70's when the back print was actually preferable. now a days not so much. best vintage Coors tee in my collection hands down.

Keith Richards drinks Coors on stage in the mid-70's

Paul Newman drinks Coors at the race track in the 70's

Olympia Beer

file under: cool as f*ck

original "california shirt shop" olympia beer 
t-shirt
year: 1975
tag: hi-cru by stedman 
material: 100% cotton made in u.s.a.
condition: excellent vintage
value: $100.00
*note: hard to believe, but there was a time back in the 70's when every kid owned at least one or two beer t-shirts. there wasn't the same stigma associated with alcohol as there is today. best of all 35 years later we're left with amazing vintage t-shirts like the one above. it was a magical window of time in the early to mid-70's when led zeppelin, smoking weed and attending big rock concerts ruled popular culture. if i had a time machine you'd know where to find me! 1st row, Led Zeppelin at the Santa Monica Civic with a beer in one hand and a joint in the other! Rock on.... 

california shirt shop was one of the most prolific producers of these detailed silk screened t-shirts reflecting images of popular culture back in the day. 

1975 Bud Man

file under: get a 12-pack!

impossible to find original Bud Man promo tee
year: circa 1975
tag: too faded to read
material: 100% cotton
condition: choice vintage
value: $150
note: handed out to bar owners back-in-the-day as free give-a-ways from the Budweiser delivery drivers. picked for pennies on the dollar

74 Primo

Rad!

1974 Primo Beer - Hawaii

Reminds me of a time when things seemed a lot less complicated

I had a FiberFlex just like the one on the left with Bennett trucks and Road Rider 4's. Sweet ride.

Primo!

Mid-70's Hang Ten tee with Primo Beer logo.

A favorite from my personal collection. Perfect vintage. Slightly faded. No rips, stains or holes and great fit.

Iconic 70's. My favorite era.