Saturday, May 12, 2012

1973 Vintage Lite Beer Promo T-Shirt

file under: iconic

rare and original Lite Beer promotional t-shirt
year: 1973
tag: too faded to read
material: 50/50 cotton-polyester 
condition: distressed
value: $300
*note: there was a time back in the 70's when all major beer labels produced promotional t-shirts like this with the iconic flower motif. this piece dates back to the original launch of Lite Beer by Miller in 1973. Most likely handed out at bars for a very limited time. a rare t-shirt for sure.

popular Lite Beer TV ad screen capture

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