Sunday, July 7, 2013

Vintage 1970's Superior Beer Promo T-Shirt

file under: iconic 70's

super rare original 1970's Superior Beer promotional t-shirt
year: circa 1974-75
tag: too faded to read
material: 100% cotton
condition: excellent vintage
value: $300
notes: Another favorite from my collection. I grabbed it this year at the "Inspiration" show, an annual International Vintage Expo held in Long Beach, California. I'm always searching for items from this time period in the mid 70's when skateboarding was exploding, Gerry Lopez was the Pipe Master in Hawaii and Led Zeppelin ruled the world. A time when getting stoned and having long hair was the norm, especially in California. This Superior Beer t-shirt is such an awesome example of that era. The colors and graphics are just amazing. Hard to imagine there was actually a time when almost every kid I knew had a least one beer t-shirt and wearing it to school was no big deal and I'm talking elementary school. It was a different time that's for sure. Enjoy!

Dog Town Z-Boy

The mighty Zeppelin

Mr. Pipeline - Gerry Lopez

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